Thursday, 16 September 2010
Crisis of Culture.
Fur many years the great bakeries o' Ulster - Irwin's, Ormo an' the Sunblest boys, hiv turned out loaf after loaf o' delicious malty goodness, unsullied by the bread slicer. The purchaser is left to render his slices accordin' til taste, or the hole in his toaster, but nae more, fur Irwins hiv sliced the Veda. They hiv taken the holy loaf an' rent it asunder, intil futery wee dry slices, uniform to the eye, the loaf unsqueezed.
"Sae whit?" Ah hear yis ask, "sure ye kin still buy unsliced Veda frae other bakeries." Thit may be sae, but Irwins' his ano'er tool up their sleeve, as kin be seen frae this photy, they are deliberately undercuttin' the traditional solid loaf makers in terms of price. This is a blatant attempt at market manipulation, worthy o' Red China. They hiv flooded the market with shoddy, non traditional Veda, gien' the hard pressed house wife a difficult choice in these straitened times. She may lift the loaf an' bring it hame til her man, congratulatin' herself on savin' a wheen o' pence, but in turn leavin' prapur loafs languishin' on the shelf.
"Sae whit?" Ah hear yis say agin "We are in a recession, it is fur the housewife til spend her allowance as she sees fit. She his made a savin', an' we shud congratulate her." Aye, says me, except fur it is a false economy. Her veda will soon stale, its sliced nature allowin the air til circulate throughout. Nat fur her the option o' cuttin aff the hard end, an' thus a half ate loaf will fine its way intil the bin. Howiver in her scatterbrained womanly fashion, she will make the same error on returnin' til the Spar, seduced by price. Meanwhile, sales o' prapur traditional veda will stall, an' the big guns o' the supermarket wurld will pare back their orders, forcin' it aff the shelfs.
Whar will we be then? A staple o' the Ulster kitchen lost fur ever, a monopoly allowin' Irwins til force the price o' this bakin' travesty higher and higher. Oor culture weakened an' oor sangwiches stale. Ah therefore call on all richt thinkin' citizens o' Ulster til boycott this bastardization o' bread. Rally roun' the fleg o' the solid loaf. Join with us in oor Facebuk Campaign an' make yer mark for God an' Veda.